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We originally owned a petting zoo in Clacton between 2009 and 2015. The ‘Things to do in’ idea came about when I asked all customers who attended how they heard about it as we wanted to know which form of advertising was working the best. I found that customers had seen the board outside, previously attended the zoo, were local residents or the zoo had been recommended to customers. Over the years, the majority of customers said they had found it on the internet.
The Zoo monitored this feedback for three years! During this time we tried local radio adverts and maps around the town but neither of these options seemed to work.
At the beginning of 2014 we started asking all customers who said they have found the zoo via the internet if they could remember their search terms and to our surprise, around 90% of customers would say they typed in ‘things to do in Clacton’. We decided to investigate. When I did this for myself, I found that we were on Google and TripAdvisor under the categories of days out or children’s activities.
There wasn’t a ‘things to do in Clacton’ website so I thought it was a fantastic idea and we decided to buy the domain which then led to branching out to multiple locations across the UK.
The original idea was to start out as an attraction based business however due to rapid success, Things to do in has evolved into an online business advertising directory with the main reason being they had over one hundred and thirty page one Google search terms just in Clacton alone!
Things to do in want to offer customers a one stop shop for online advertising at a very affordable rate as well as a link to their website, a purpose built microsite including a Google map and regular updates of businesses on Things to do in social media accounts such as Facebook and Twitter.
Some of the benefits of joining our
online business advertising directory
If you advertise with Things To Do In Essex, this is what we’ll do for you…
All of this for just £299 per year or £30 per month!
THINGS TO DO IN' FRANCHISE OPPORTUNITY
After an outstanding first 24 months, THINGS TO DO IN are offering the opportunity to become part of their exceptionally successful business.
What do i get with a ‘things to do in’ franchise?
Full training and ongoing support (no experience necessary)
Fully responsive ‘stunning’ website directory ready to use
Gloss business cards
Full use of our ‘in house’ design and advert creation team
Stationery starter pack
Website maintenance support
Potential to earn up to £100,000 by year 2
Complete exclusivity in your chosen area
A chance to be part of the most exciting, fastest growing online business directory in the UK
How ‘Things To Do In’ came about
Contact: Paul Nash
Telephone: 0333 5771959
Mobile: 07816 605435
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